Do me a favor and watch this:
Now help me understand. So, Summer's Eve had those hands-as-vaginas commercials which were basically universally put down as being anything from ridiculous to insulting. I know because I checked. I typed "Colbert Vagina" into my YouTube search field.
So this is their new plan? Seriously? The whole concept is basically "your lady-bits are really important, because men think so - they'd LITERALLY kill for it. Summer's Eve: keep your baby-hole clean."